Barana Culture

Culture is more than just a buzzword used in employee satisfaction surveys; it is the multifaceted personality, soul and character of a company.

Barana Logo

1) Logo use the yellow as the main body, means we are all the son of the Yanhuang. It is China own brand characteristics.

2) LOGO above and arc pattern combination, from the ancient book of changes” The sky is round and the ground is square”, means Inclusive.

3) LOGO above graphics center to abstract patterns in ”B”. It means the representative of “barana” concise figure.

4) Abstract graphics B also represents the surging river, flowing into the sea, this is means the sea is not the small streams, accommodate rivers.

5) BARANA three letter “A” symbol means mountains. Means that face to the myriads changes international market and form; we beat the mountains and achievements.

6) Below the letter BARANA “B…”.means ‘barana’ and each member of barana.

Barana as ”佰瑞纳” The symbolic meaning

Inclusive

“佰” means “Inclusive”

Inclusive disposition: Respect each person’s personality traits.
Inclusive suggestion: Listen to the different opinions.
Inclusive Contradiction:Respect the different points of view.
Inclusive Industry:Respect for different industries.
Inclusive race:Respect everyone different religious beliefs.

Honesty

“瑞” means “Honesty”

Barana Rewarded as “China Excellent Supplier”.
One of the few through “Excellent Supplier” approvals By SGS and BV every year.

Trade flow & Logistics

“纳” means “Trade flow & Logistics”

We rely on the river to transport the cargoes around the world, creating a trade route into the business flow & Logistics.

our value

Culture is more than just a buzzword used in employee satisfaction surveys; it is the multifaceted personality, soul and character of a company.

Share
Experience waste is the biggest waste.
Human civilization can be preserved, can be inheritance and development, the reason is to share experiences from generation to generation.
If you’re willing to share, you will get an unexpected gift — Tina

Win-win
Think for each other, mutual benefit and reciprocity, it’s the premise to maintain relationship between customers.
Pursue “win-win”, will have a better single win, or you will lose everything — Tina

Change
Willing to change, is to embrace the future — Tina